Cameron Hanes
American · Bowhunting media — endurance training and lifestyle · b. 1968
Cameron Hanes built a career on one idea: train for the hunt like an athlete. The Eugene, Oregon bowhunter shoots his bow daily, lifts year-round, and races 200-mile ultramarathons in the off-season — a regimen he turned into the bestselling book Endure and the Keep Hammering Collective brand. Two decades of races, three books, and a YouTube audience nearing half a million later, the mantra hasn't changed: nobody cares, work harder.
Status
Active — racing ultras, publishing, and producing content as of 2026
Equipment
Hoyt compound bows (longtime archery sponsor per multiple sources); formerly a reported 17-year Under Armour apparel partnership, plus MTN OPS
Official profiles: Cameron Hanes — Keep Hammering Collective (official site) · Endure — official book page · Cameron Hanes books (official store) · DUV Ultramarathon Statistics — Cameron Hanes results
Major achievements
- Author of Endure: How to Work Hard, Outlast, and Keep Hammering (St. Martin's/Macmillan), billed as a New York Times and national bestseller, with foreword by Joe Rogan
- Three published books: Backcountry Bowhunting: A Guide to the Wild Side (2006), Endure, and Undeniable (released May 2025)
- 44 ultramarathon events totaling roughly 4,479 km raced (2005-2025) per DUV statistics, including the Cocodona 250 in 2025 (3d 12:33:37, 18th overall) and Leadville Trail 100 in 2025 (24:04:34)
- ~489,000 YouTube subscribers and ~64M total views as of mid-2026
- Founder of the Keep Hammering Collective brand — apparel, KHC Podcast, and the 'Nobody Cares. Work Harder.' mantra
- Long-running sponsorships including Hoyt Archery and a reported 17-year Under Armour partnership that ended by mutual split